Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads
Google has updated its privacy policy to spell out that using personalized artificial intelligence (AI) features in Search or Gemini could allow the company to serve targeted ads to users based on their activity on other connected Google services. "You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service," reads a policy update effective October 16, 2026. "For example, Search may process some of the data that you allow Search to access to personalize content, including ads." Google also notes in its revised policy that "We don't show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to ...
Oct 24, 2026